Pool and Spa News ran a special article in BACKYARD RETAILER about gazebos and retail sales. Here are a few highlights from the article:
Show and Tell -
Contrary to popular opinion, most gazebos won't take up too much room on the showroom floor, especially if they multitask by housing a spa or outdoor furnishings.
"Displaying them attractively goes a lot further than anything our sales force does or says, people are simply drawn to them, and will often gravitate toward the products we display underneath them as well."
Experts warn of common display mistakes. First and foremost, do not use your display units as storage or multi-purpose room. Secondly, make sure you allow enough space to let the display stand out.
Here at Greenstone we agree with these key aspects of retailing unique garden structures. If your showroom could use a new twist, give us a call at 888-509-9676!
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